Companies

A company that initially focused on data processing using microcomputers.

In 1984, Dataflux imported computer equipment components and assembled computers in Mexico. Later, it expanded into marketing computers from other manufacturers and providing software sales and installation services.

During the 1990s, Dataflux became a leader in computer equipment sales, representing prestigious brands such as Apple, Compaq, Hewlett Packard, Unisys, and IBM; offering thousands of industry accessories.

In 1997, Dataflux was listed on the Mexican Stock Exchange (Bolsa Mexicana de Valores) achieving a market value exceeding $200 million.

With the advent of the Internet, computer equipment manufacturers shifted their distribution models to direct consumer sales. Consequently, Dataflux adapted its business model to embrace the Internet era. It established some of the first online stores in Mexico, with ‘Súperboletos’, emerging as one of the most successful ventures from this initiative.

Publimax 

Publimax is a company that produces and markets television content in the northeastern region of Mexico, founded in 1994. 

The company represents the TV Azteca franchise in the region and currently produces over 3,000 hours of sports, entertainment, and news content for 26 communities, reaching a market of over 12 million people. 

Publimax also operates www.info7.mx, one of the most visited digital content websites in the country.

Info7

Primary provider of digital content in Northeastern Mexico and one of the most visited digital content websites in the country. It offers online TV, news, and entertainment, and it is operated by the company Publimax.

In 1996, Universidad CNCI began its operations.

Salinas identified the need for trained personnel to operate computer equipment sold by Dataflux. To address this need, he established the 'Mexican Institute of Computing' (Instituto Mexicano de Computación - IMCO), which later transformed into the 'National College of Computing and English' (Colegio Nacional de Cómputo e Inglés - CNCI), finally evolving into the 'Universidad CNCI' in 2004.

Today, its mission is to provide affordable, competitive and high quality education, formal and continuing, that enriches the student’s experience and integrates them successfully into the professional world.

Universidad CNCI offers nationally recognized programs in general high school education, 18 undergraduate programs, and 5 master's programs - both on campus and online, where it is a market leader.

It also offers double-degree master's programs in partnership with the University of Murcia (Universidad Católica de Murcia) and the European Business School, granting international recognition.

Currently, the University serves over 20,000 students in both modalities, utilizing innovative digital platforms, with campuses in Monterrey and Saltillo and 14 satellite centers.

Throughout its history, the University has facilitated the entry of more than 50,000 graduates into the job market.

Committed to educational quality, Universidad CNCI is the first private institution in Mexico to nationally and internationally accredit its online programs through the 'Council for the Accreditation of Accounting and Administration Education, A.C’ and the 'Council for the Accreditation of Social, Accounting, and Administrative Sciences in Higher Education in Latin America’. (CACECA: Consejo de Acreditación en la Enseñanza de la Contaduría y Administración, A.C. / CACSLA: Consejo de Acreditación en Ciencias Sociales, Contables y Administrativas en la Educación Superior de Latinoamérica.)

Accredited programs include: Bachelor of Business Administration, Bachelor of Marketing, Bachelor of Tourism Management, and Bachelor of Administrative Informatics, among others.

Additionally, to incorporate best educational practices and enhance the international experience for students and faculty, Universidad CNCI is a member of various national and international organizations that unite leading Higher Education Institutions in the Americas. 

These include: 

- ACBSP: Accreditation Council for Business Schools and Programs.

- ARSEE: Association of Responsible School and Student Services.
(Asociación de Responsables de Servicios Escolares y Estudiantiles)

- BALAS: The Business Association of Latin American Studies.

- PRIME: The Principles for Responsible Management Education.

- EQUAA: Education Quality Accreditation Agency.

- INICIATIVA UNIVERSIDAD 2030 DE VIRTUAL EDUCA, RHIB
International Network of Soft Skills.
(Red Internacional de Habilidades Blandas)

- CLADEA: Latin American Council of Business Schools.
(Consejo Latinoamericano de Escuelas de Administración)

Among others.

Todito started as a news and entertainment company in 1999 and gradually evolved into a payment services provider.

In 2000, it introduced prepaid cards for internet access and later expanded to include long-distance calling cards under the brand 'Bueno,' as well as online shopping cards. This move into prepaid cards paved the way for entry into fund disbursement, meal vouchers, and gasoline cards.

Today, Todito operates as an authorized 'FINTECH' payment processor regulated by Mexico's National Banking and Securities Commission (Comisión Nacional Bancaria - CNBV). Its flagship mobile app, ToditoCash, stands as a leading electronic wallet for payment processing. Users can conveniently manage their resources 24/7, 365 days a year.

Todito ensures the highest level of security for user information by conducting transactions through a system employing cutting-edge technology and modern encryption standards.

Additionally, Todito's subsidiary, 'Prepago México,' offers a comprehensive solution that enables both private and public entities to manage Fund Disbursement, Prepaid Services, and Social Support programs efficiently.

In 2003, Salinas founded Avalanz, a corporation that brings together various industry-leading business units, ranging from educational institutions to entertainment ventures.

• Zignia Live: Promoter of live entertainment shows.
• Zignia Venues: Arena Monterrey, Arena CDMX, Arena Guadalajara.
• Superboletos: Important ticket issuer in Mexico.
• Universidad CNCI: University with over 20,000 students.
• Publimax: Produces and markets television content in the northeastern part of Mexico.
• El Horizonte: One of the newspapers with highest traffic in Mexico.
• Dyce: Energy consulting company.
• Non Plus Cervecería: Beer company created for Zignia Venues.

Zignia, founded in 2003, is a company specializing in the promotion and management of large-scale events. By 2019, it had become the 7th largest promoter globally, selling 3 million tickets annually. 

Zignia comprises two key subsidiaries: Zignia Live and Zignia Venues.

Zignia Live

A leading entertainment company in Mexico, known for organizing and promoting top-tier national and international events. Their impressive lineup includes artists like Michael Bublé, Justin Bieber, Katy Perry, WWE Live, NBA Games in Mexico, Circo Ventura, Pop Tour de los 90's, Intocable, Banda MS, Pesado, Tigres del Norte, and many more.

Zignia Venues

Operator of Arena Monterrey, the Mexico City Arena 'Arena CDMX,' and the under-construction Arena Guadalajara.

A state-of-the-art, climate controlled arena style stadium designed to host large scale events with a capacity for 17,500 attendees. This venue required an investment of $120 mdd and is situated within Parque Fundidora, the largest park in the city of Monterrey.

Arena Monterrey hosts over 130 events annually and is recognized as one of the top ten most active arenas in the world.

Superboletos, established in 2003, specializes in electronic ticket sales for a wide range of events, including concerts, theater shows, sports events, cultural exhibitions, and family gatherings. 

Today, the company processes more than 12 million tickets annually.

Superboletos offers advanced technological solutions for access control, real-time interfaces with PDAs, automatic turnstiles, QR code and barcode readers for mobile devices. Additionally provides specialized solutions for managing exhibitions and fairs, and has perfected the automation of registration, as well as the issuance and scanning of credentials and biometric identification.

Since 2005, Salinas has served as the Chairman and CEO of the mining project 'Inversiones Mineras La Sorpresa’ IMLS. The company is dedicated to mineral extraction and the production of gold and silver. IMLS is located in the state of Durango, where it explores and develops various mining concessions.

SuperVale is an electronic wallet authorized by the SAT (Mexican tax authority) that caters to meal voucher needs. It is tax-deductible up to 53% and aligns with the Law of Food Assistance for Workers (Ley de Ayuda Alimentaria para los Trabajadores - LAAT).

It has nationwide acceptance at over 800,000 establishments, particularly at businesses equipped with bank point-of-sale terminals, thanks to its partnership with CARNET.

SuperVale offers personalized service through assigned executives to facilitate placing orders.

For transaction and balance inquiries, users can simply visit the website http://supervale.mx/, call the Call Center, or use the Mobile APP. 

The wallet includes balance protection in case of theft or loss, and users can block the card from any service center. Additionally, card replacements are processed in less than 72 hours.

Dyce, founded in February 2010, addresses the economic and social need to conserve electrical energy.

The company conducts comprehensive studies to identify opportunities for cost-effective energy reduction through innovative technologies and control systems, offering comprehensive energy-saving solutions.

In December 2013, Dyce became a new business unit within the Avalanz Group.

On February 25, 2012, the Mexico City Arena 'Arena CDMX' opened its doors with a performance by singer Luis Miguel.

With an investment exceeding $330 mdd and over 273,000 square meters of construction, 'Arena CDMX' is one of Mexico's most significant architectural achievements.

It has a capacity for 22,400 attendees and is located in the Azcapotzalco delegation, in the northern part of Mexico City.

The venue boasts state-of-the-art audio and video technology, along with a central screen measuring 24 meters in width and 14 meters in height.

It’s architectural facade and lighting are unique, making it easily recognizable from the distance. It also features 124 luxury suites across three levels, private entrances, and personalized service. It is the only arena in the world with two operational heliports.

Among its facilities are 5,000 free parking spaces, accessible entrances for individuals with disabilities, food and beverage areas, six kitchens, and four bars.

The steel used in the construction of 'Arena CDMX' is equivalent to three times the amount used to build the Eiffel Tower in Paris. Just the structural steel, used to support the roof and stage equipment, surpasses 5,800 tons. The reinforcing steel exceeds 28,000 tons. Mexico City Arena 'Arena CDMX' supports its roof with six 'Brunell' beams, measuring 136 meters and weighing between 300 and 400 tons each, depending on their location. These beams distinguish 'Arena CDMX' as a world-class MEGA structure.

In 2013, Salinas established the newspaper 'El Horizonte.' Today, it is one of the most influential news outlets in Mexico with over 3.2 million users. El Horizonte has become a national and Northern Mexico reference.

In the quest for superior products for his arenas, Salinas Pliego established Cervecería Non Plus, which produces the beers 'Plus Ultra' and 'Plus Morena.' These beers were originally crafted exclusively for sale within Zignia Arenas, but now they are currently available at select specialized retailers and consumption centers.

Arena Guadalajara will be a unique entertainment center designed to provide a one of a kind and world class experience.

• It will have over 75,000 square meters.
• Designed and constructed by KMD Architects and Avalanz.
• Fully climate-controlled environment.
• Leading acoustics and optics design that prevents noise from escaping outside.
• Smart facilities with cutting-edge technology.
• Located on Periférico Norte, next to the Zoo.
• Close to Macrobus and other public transportation points.
  

The Arena will feature a mega Full HD central screen of 300 square meters and a peripheral digital ring of 130 square meters, surpassing Arena Monterrey.

Interior digital innovation will be world-class with 400 closed-circuit television screens in suites, corridors, and restrooms.

It will have the capacity to host up to 200 events per year, with two million attendees.

• Events: 200 per year, including sports, cultural, musical, and social events.
• Capacity: Up to 20,000 people.
• Parking: 2,000 parking spaces in VIP and General areas.
• Suites: 74 fully equipped luxury suites, offering a privileged view of the stage.
• Comfortable seating and over 700 restroom units throughout the venue.

Venue security will be a top priority, with 300 security cameras and a control center bunker.

The snack areas and themed restaurants on all levels of the Arena will provide an unforgettable experience for visitors. Its inauguration is scheduled for the third quarter of 2024.

This Arena, like the Arena in Mexico City ‘Arena CDMX’ and Arena Monterrey will be operated by Zignia, a company within the Avalanz group.